The user journey map below illustrates the first seven steps of the external user experience on SAM.gov.

• User actions and decision points

• Tasks required at each stage

• User needs and pain points identified through research

• Opportunities recognized by the team to enhance usability, reduce friction, and improve the overall experience

This map served as a foundational artifact to guide prioritization of UX improvements, inform redesign recommendations, and align stakeholders on high-impact areas for intervention.